Finlay & Co

Brand Development Background: Boutique niche brand in search of core identity. The challenge was how to generate images that would establish Finlay & Co as an international sunglasses brand.

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Project

Provide strategic advice and creative direction to the marketing team. Finlay & Co had to project a strong simple  message best suited to a niche brand.

The branding of the product had to match the virul activity which has been successful.

Concept

Keep images to a simplistic visual. The branding had to have a hint of quintessential British summer but project a uniquely classic with a modern twist vibe that would be desirable to retailers and  consumers.

Result

 The branding was a success culminating in Finlay & Co winning in the best accessory design section of The Scottish Fashion Awards 2013.

Mark has helped our creative process and his feedback on design has been invaluable.

Dave Lochead Finlay & Co