Brand Development Background: Boutique niche brand in search of core identity. The challenge was how to generate images that would establish Finlay & Co as an international sunglasses brand.
Provide strategic advice and creative direction to the marketing team. Finlay & Co had to project a strong simple message best suited to a niche brand.
The branding of the product had to match the virul activity which has been successful.
Keep images to a simplistic visual. The branding had to have a hint of quintessential British summer but project a uniquely classic with a modern twist vibe that would be desirable to retailers and consumers.
The branding was a success culminating in Finlay & Co winning in the best accessory design section of The Scottish Fashion Awards 2013.
Mark has helped our creative process and his feedback on design has been invaluable.Dave Lochead Finlay & Co